D2 Creative Work - Think Food
Working with the University of Exeter we were asked to create a new brand to showcase the range of ‘made fresh on campus’ products produced by the university’s catering team. The brand needed to be relevant to the core student audience but couldn’t alienate the staff on campus as they remain as an important secondary market.
A complete broad identity application was rolled out for the range, incorporating packaging solutions for baguettes, sandwiches, salads, fruit & granola pots. This was backed up with merchandising support materials to bring the brand to life in each outlet. Outcome - Sales increased by 350%
