As one of the South West’s leading provider of same-day logistics services, Priority Transport delivers time-sensitive goods and supplies for a variety of industries, including retail, ambient, and aerospace. We were asked to help with a complete name change and as part of this a brand revamp took place including business collateral, vehicle livery and new website.
Positioning was crucial, Priority Transport needed to be communicated as a specialist and reliable logistics company. We helped them position their company, elevating the value of each part of their business.
The new brand identity moved into a cleaner, more simple style, consisting mainly of limited brand colours to highlight the different areas of business. The forward moving arrow/road device was developed giving a sense of urgency to the vehicle livery.