The project commenced with brand workshops with all staff. A new brand was born, then creatively applied through a new visual style, photography, website, corporate brochure, interior design (inc. project management) and managed marketing campaign.
The brand exercise wasn’t just about coming up with a new logo or name; a key element of the approach was uniting all team members in the process of creating a new shared identity based on the values of the people that work there.
"The results speak for themselves, what D2 have achieved is a centre that is now truly reflective of the work we carry out. What more could you ask"