What is design?

D2 Creative - What is design?

Design is the creation of a proposition in a medium, using tools as part of a process. While all design is innately creative, the nature of each element has the potential to differ between different types of designers:

Proposition
may be objects that are visible (a building, a dress, a kettle) or invisible (software code, policy, process).

Medium may take various forms. For example: physical (pencil sketch, 3D model, painting); spatial (a building, a street grid); digital (computer game, app, sound); or temporal (a process or sequence).

Tools may vary (whether a pencil, a knife, a keyboard) in creative and reflective/analytic modes.

Process may include one or more means of design inspiration and design review, working alone or in collaboration with others.

Source: Design Council UK

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